sunset_square_color.jpg
water_tower_square_BW.jpg
GOPR1897 2.jpg
sunset_square_color.jpg

Paul W Reynolds Video Services


providing video production services for small to medium size organizations utilizing new media strategies to reach, build, and connect with targeted audiences. Making effective "web-mercials" on a small business budget.

SCROLL DOWN

Paul W Reynolds Video Services


providing video production services for small to medium size organizations utilizing new media strategies to reach, build, and connect with targeted audiences. Making effective "web-mercials" on a small business budget.

Times have changed. Even from a decade ago unto today; and it seems as though change is speeding up in it's iterations as years go by. As a small business, it is difficult to ebb and flow with the tides so to speak. Change is an expensive proposition for any size organization but, for a small business; change can be detrimental.

As a small business owner myself I know these waters all too well. Even though I have pursued freelance video production for nearly a decade, I embarked, with my partner, in another small business venture 7 years ago. My wife and I owned and operated a small white water rafting company with employees, payroll, insurance, permits, taxes, rent, fuel, and so forth. Even though our business was small, our operational costs were vast and so was our competition. Excellent service, commitment to provide the best possible experience for our customers, and word of mouth simply was not enough. We had to get the word out some how that we were the best outfitter in the region. We had to market.

We of course embraced much of the traditional marketing strategies. We distributed printed materials, published ads in magazines, aired ads on radio and television, we used social media; all to great expense. The shocking truth was that none of our marketing efforts seemed to make a difference. We had no measurable return.

I was frustrated to say the least. I asked myself questions such as why did our efforts not work? What would work? How do I get the attention of our customers? I already had an inquisitive interest in marketing strategies but, after having this experience, my interest was ignited even more. I felt deep inside that there must be a "formula" for success. I was on the hunt. 

Well... I turned to an unlikely source for inspiration. I was inundated with fascination over a particular group of people. I turned to the "Youtuber". I became a student of this growing culture. I read articles, reports, interviews, watched endless counts of videos; deconstructing and reconstructing viral videos, reading blogs and studying behind the scenes material. I sought after and talked face to face with several Youtubers to get first hand advise. Over time I put the pieces together and made a monumental discovery. There is no formula however, there are practices that can translate into significant customer reach, connection, and loyalty. 

So I ask... As a small business owner, how do you embrace change without breaking the bank?

This is where I can help.

Traditional marketing has it's place, is necessary, and even effective for some types of businesses but, new media marketing (in lieu of a better term) can be very effective and very affordable for any size organization.

water_tower_square_BW.jpg

New Media


Your Web Video Specialist.

SCROLL DOWN

New Media


Your Web Video Specialist.

First and foremost video remains unchallenged as the most effect communication medium to date. Countless studies over the decades has established this unchanged fact. What has changed is how we consume and interact with video. We are consuming more and more video year over year on mobile devices. Brands are interacting with customers and customers are interacting with brands in ways never imagined before. Fortune 500 corporations to small businesses are experiencing tremendous growth via new media. What's exciting is that the "new" rules have not been written in stone. The rules to this new era of marketing are still being written today. It is exciting times to be a small business. There are ample opportunities to reach your audience. 

New Media

A New Model

So... here is what I have to offer. I am fantastically affordable. I have redefined my video production business model to accommodate small business budgets. I think it is a fantastic plan and I can't wait to share it with you.

One Man Band

Affordable

I am a one man band. I can do it all (almost) ; ). I can shoot and edit beautiful professional video. I preform the duties of a director, DP, gaffer, grip, sound recordist, editor, colorist, and such. This is one way how I can keep your cost down. 

Consultation

Contact me Now

I understand the YouTube platform and know how to utilize it's capability to the fullest. I guarantee you will be impressed with the possibilities. Contact me now for a free consultation. Together we can make your business stand out!

GOPR1897 2.jpg

About Me


SCROLL DOWN

About Me


My name is Paul Reynolds.  I am a one man web video production company based out of McKinney Texas.  I specialize in high definition video acquisition and video editing.  I offer web video production that is optimized for internet distribution via social sharing platforms such as Youtube and have working knowledge of how to make videos rank higher in Google/Youtube search. My rates are competitive and I deliver a quality product.  I have collaborated with other video production companies such as:

I have unique experience in shooting and editing outdoor promotional videos for outdoor recreation providers and for the tourist industry.

Collaborating with Theater of Homes® I won a 2007 MarCom Gold Award for my editing work on the Theater of Homes® television show that aired weekly on Eugene's NBC affiliate KMTR channel 16.  I was the editor of the show for a year in addition to one of the shooters.

Past clients include:

  • Theater of Homes®
  • Windermere Real Estate (Eugene)
  • Eugene, Cascades, & Coast
  • EWEB
  • TBWA

 

My current focus is working with small businesses; helping them utilize the low cost and often free resources readily available.  Video is proven to be the most effective communication medium period!  Using video with social media can propel brand recognition for any business.  Greater recognition along with effective communication will lead to greater sales and stronger customer loyalty.  Feel free to contact me for a free consultation.

Cheers!

Paul W Reynolds

View Résumé